The Entain Platform

As well as being an integral part of our focus on the customer, our unique Entain Platform, which includes our industry leading technology, is the driver behind Entain’s performance. It enables us to deliver organic growth, gives us the agility to successfully execute our M&A strategy, and provides us with a significant advantage when it comes to our rapidly expanding presence in North America via BetMGM.



We are Entain, and like our customers, we get excited about the world of sport, gaming and interactive entertainment. Whether it’s watching your favourite team, beating your mates or experiencing the next big thing, we love exciting moments.