“We give them something extra, something different, something you can't get elsewhere”
Welcome To The Studio
Welcome To The Studio
In this first episode, Ben McDonagh, Director of In-House Studios, takes us behind the scenes of the creative process that brings these games to life. From the earliest ideas to final release, everything is developed under one roof.
Episode 1 Episode 1
“We aim to build products that stand the test of time”
It Starts With an Idea
It Starts With an Idea
We’re going behind the scenes with our in-house studio heads to uncover the secrets of the creative process. From the Entain platform to players around the world, we explore how our teams find inspiration to build some of the most iconic real money games in the industry.
Episode 2 Episode 2
“Am I doing this just to get the numbers right or am I doing this because I genuinely feel there's a difference to the player?”
Crunching the Numbers
Crunching the Numbers
Behind every spin, deal, and win lies a complex world of logic and probability. In this episode, we pull back the curtain on the mathematical brilliance that powers the in-house games on the Entain platform. Meet our talented in-house mathematicians as they unveil the intricate algorithms that define the player experience in iGaming.
Episode 3 Episode 3Other episodes
A Work of Art
A Work of Art
Discover the creative studio to meet the visionaries who bring our games to life. From the first pencil sketch to the final fluid animation, every character, landscape, and icon is created from scratch by our talented in-house artists.
Hitting the Right Note
Hitting the Right Note
Without the perfect audio, even the best games don’t feel the same. In this episode, we step into the recording booth to meet the full-time musicians at Entain who compose every beep, chord, and kick you hear.
Engineering the Experience
Engineering the Experience
Great games don’t make themselves—it takes a powerhouse of technical talent to turn a vision into a reality. In this episode, we meet the server developers at Entain who serve as the "engine" of our game creation.
Perfecting the Experience
Perfecting the Experience
Creating world-class games is only half the battle. To bring them to players safely and legally, we must adhere to the highest standards of regulation across every market we serve. In this episode, we meet the Operations Team—the experts responsible for keeping Entain compliant in a rapidly changing global landscape.
Following the Figures
Following the Figures
Launching a game is just the beginning. In this episode, we meet Jim Green and the Analytics & Performance Team—the minds behind the data who track the pulse of every in-house title on the Entain platform. By constantly analysing player engagement and technical performance, they ensure our games aren't just functional, but genuinely enjoyable.
What’s Next?
What’s Next?
What does the future of gaming actually look like? In our series finale, we look beyond the horizon to explore the next generation of entertainment. Join our seasoned industry experts at Entain as they discuss the innovations set to transform real money gaming in the years to come.
