Providing a world-class entertainment experience goes beyond offering an award-winning product offer. Working with 180 million user profiles, we have unparalleled customer insight that we use to engage our audiences with new experiences, media content and marketing to attract a broader demographic of recreational players.
Ladbrokes delivered a blockbuster advertising campaign straight out of Hollywood last year, with a world-first application of new CGI technology. Recreating the iconic running montage from the original Rocky film, with a Philadelphia backdrop, the original cast was digitally replaced with hundreds of modern sports people – horse riders, drag queens, dancers, gymnasts, as well as drummers and many, many others – setting a new record for the biggest character replacement in Hollywood history. Part of Ladbrokes’ ‘We Play Together’ campaign, Rocky brought Ladbrokes to a whole new audience.
After all of the fanfare and hype, it is safe to say Super Bowl LVII delivered, with a spectacle both on and off the pitch. We were proud to be at the centre of the action, with a huge campaign including our first ever concert ‘BetMGM West Fest’ featuring Marshmello and Tim McGraw. BetMGM supported the experience with some unbeatable promotions, which helped make Super Bowl LVII BetMGM’s most successful single game sporting event ever.
The insights provided by our platform gives us a deep understanding of what will attract, engage and entertain our customers, with fresh campaigns tailored to our specific brand audiences. A great example of how we do this was our Gala Land campaign last year, which feature a group of five friends travelling in their yellow camper van from the bottom to top of Britain, in search of the perfect view of five hot air balloons creating an epic ‘bingo’ in the sky. Encompassing three product films, social media and a series of new games, the campaign saw search volumes for Gala Bingo jump 32% to their highest ever levels.
The home of horse racing
Coral has established itself as the destination brand for horse racing fans. As well as providing the most comprehensive horse racing offer available, in 2022 we launched the Coral Racing Club, enabling our customers to experience the thrill of racehorse ownership, win thousands of tickets to race meetings, and receive exclusive behind-the-scenes insight and access to racing stables, all completely free. The Club has a five strong team of horses trained by some of the biggest names in the business, Jonjo O’Neill, Joe Tizzard, Rebecca Menzies and Scott Dixon. Coral has also been busy bringing an innovative VR experience to race courses, allowing punters to experience the thrill of a race. The Coral Racing Club has been such a success that Ladbrokes Australia is launching its own version down under.