Positive moments

We have put sustainability on an equal footing to growth as the two core elements of our strategy. Fundamental to that philosophy is making a positive contribution to the societies and communities in which we operate – it’s what our customers and colleagues rightly expect of us. Our Sustainability Charter is at the heart of our business and sets out our commitment to operate exclusively in regulated or regulating markets, to lead on responsible gambling, pursue the highest standards in corporate governance and invest in our people and our communities. Through our Entain Foundation, we have committed to donating £100m to worthy causes over five years.

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Promoting grassroots sport

Our business is intrinsically tied to the world of sport and we are proud of the role we play as a major supporter at the grassroots and community level. Through our Entain Foundation we fund projects around the world. In the UK we operate two flagship projects, partnering with SportsAid, to provide young athletes with their first external funding and personal development training and the Pitching In Trident Leagues, made up of 250 clubs at the heart of non-league football. In Greece we run our Team Future programme, supporting the next generation of Greek athletes to reach their potential, as they build towards the Paris Olympics. Elsewhere we are backing community football projects in countries including Italy, Germany, Spain, Austria, as well as across Latin America and Africa.

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Reducing environmental impact

Having led our industry in being the first to set the target to net zero for carbon emissions throughout our operations by 2035, over the past year we have been developing our plans to deliver against this ambitious target. We have run an extensive series of climate strategy workshops encompassing all areas of our operations to identify where and how we can eliminate or minimise carbon emissions from our work streams. We have formally submitted our aims to the Science Based Target initiative.

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Drive Diversity forward with McLaren

We have a passion for driving the conversation around diversity across the industry. In 2022 we announced a new partnership with McLaren Racing to support women returning to the tech sector. Through our joint returnship programme, we aim to help reignite the careers of women returning to roles in STEM (Science, Technology, Engineering and Mathematics). This initiative builds on the objectives of our EnTrain programme, which is designed to positively impact 1 million lives through the promotion of greater diversity in technology by 2030.