Entain has long recognised that sustainability is key to maintaining trust and fostering long-term growth. This commitment is set out through our sustainability strategy, built around four pillars which are embedded within our business model, and which set out our ambitions. Namely, these include:
To be an in-market industry leader in customer protection, providing innovative features, customer support and communications.
To lead on integrity in everything that we do. From having the highest ethical standards, to only operating in regulated or regulating markets, to having robust data privacy and cybersecurity programmes.
To be an employer of choice, and build an inclusive and supportive culture where talent from all backgrounds can thrive.
To support and positively impact our communities around the globe, and work towards achieving net zero for our own operations (Scope 1 and 2 greenhouse gas emissions).
Governance of Sustainability
Oversight of our sustainability strategy, and the activities which underpin that strategy, is principally undertaken by the Sustainability & Compliance Committee and the People & Governance Committee, both being sub-committees of the Board of Directors. Read more about governance of sustainability at Entain in our Annual Report and Accounts.
Built on Double Materiality
An important milestone for our sustainability strategy included the refresh of our double materiality assessment in 2025, which brought together subject matter expertise from across the Group to identify, assess and determine our material sustainability-related impacts, risks and opportunities. Read more about its outcomes in our Annual Report and Accounts.