Our focus areas
Only operate in regulated or regulating markets
Ensure ethics and integrity are at the core of our organisation and culture
Provide industry-leading cybersecurity, data privacy and AI governance
Maintain clear and robust governance processes for each of our material sustainability topics
Operating with ethics and integrity at the core
Ethics and integrity are embedded in everything we do, underpinning our commitment to lead with the highest standards of corporate conduct across all markets in which we operate. Our approach is supported by Group wide programmes, including our mandatory Big4 compliance training curriculum, which achieved an average completion rate of 98% in 2025, and our Integrity Survey, which returned a score of 83/100 in 2025 and which helps us to monitor and strengthen our ethical culture. Dedicated governance structures, including the Sustainability & Compliance Committee and the Audit & Risk Committee, provide oversight of our ethical practices, spanning anti bribery and corruption, fraud prevention, sports betting integrity, modern slavery prevention and broader corporate culture initiatives.
Our standards and commitments are outlined in our suite of publicly available policies, including the Group Code of Conduct and Group Anti-Bribery and Corruption Policy, which are available here.
Preventing financial crime in the gambling sector
Preventing financial crime is integral to maintaining trust in our platform and protecting the integrity of regulated betting and gaming markets. Our Anti‑Financial Crime function operates a robust governance framework at Group and regional levels, enabling continuous assessment of risks across markets and subsidiaries. Our measures aim to ensure that we remain agile, proportionate, and effective in identifying and mitigating financial crime risks. Our standards and commitments are outlined in our policies, including the Group Anti‑Money Laundering and Counter Terrorist Financing Policy Statement, Group Anti‑Fraud Policy and Group Anti‑Facilitation of Tax Evasion Policy, which are available at here.
Tackling modern slavery
Our commitment to ethics and sustainability also extends to our business partners. We work closely with our suppliers to support the protection of human rights beyond our own operations. Our expectations of our suppliers are laid out in our Supplier Code of Conduct. Agreeing to this Code is a requirement for providing goods and/or services to Entain.
Read more in our 2024-26 Modern Slavery Strategy.
Safeguarding our corporate and customer information
Data privacy is embedded in everything we do, with dedicated resources to monitor the effectiveness of our privacy activities globally, keeping risks under review, and updating policies, processes and procedures. Our standards and commitments are outlined in our policies, comprising the Group Data Protection Policy and the Group Data Retention Policy, which are available here.
Maintaining strong cybersecurity practices
Cybersecurity remains a principal risk for Entain and a critical enabler of our long-term success. We continue to embed robust cybersecurity policies and practices into the foundation of our business – supporting resilience, regulatory confidence, and sustainable growth across the Group. Our approach goes beyond protection by actively engaging with business units and executives to ensure that security measures accelerate delivery and enhance operational efficiency. We are not only committed to monitor and respond to current security threats, we also conduct horizon scanning to anticipate potential risks to protect our players.
Read more in our 2025 Annual Report and Accounts.
Fostering integrity in sports
As a leading sports betting company, Entain plays an active role in safeguarding the values and integrity of sport. We want all sports events to be fair and free from outside manipulation. This is why we work closely with regulators and sport governing bodies to combat match-fixing, spot-fixing, and other corrupt betting activity.
We are a founder and longstanding member of the International Betting Integrity Association (“IBIA”). The IBIA operates a global alert platform which now includes over 40 regulated members from around the world. Members input their own suspicious betting activity to the global alert platform, enabling concerns to be shared amongst betting operators. This global network of members is invaluable to Entain’s efforts to stamp out match-fixing.
We also financially support the Professional Players Federation (“PPF”) in their athlete education initiatives, designed to reduce the risk of match-fixing in sport. In 2025, the PPF focused on educating sports participants on the risks of betting within their own sport, and the improved detection systems in place between operators, integrity monitoring bodies and gambling regulators.