Goals & performance
ESG Targets and Objectives
Strategic sustainability objective
Provide the safest experience for our customers and encourage the industry to follow our lead. Continuously upgrade and personalise our protections for customers.
Our progress in 2022
- Delivered enhancements to our Advanced Responsibility& Care™ (“ARC™”) programme which uses technology to proactively intervene to prevent betting and gaming related harm developing. Rolled-out ARC™ to 22 international markets.
- Having accelerated our plans in January 2023, Entain is the only global operator with 100% of revenues from domestically regulated or regulating markets.
Priorities for 2023
Work with regulators in all our markets to implement and/or improve regulations for customers and work towards licencing, in still regulating markets.
Strategic sustainability objective
Operating in a well-structured regulatory regime enables us to deliver higher quality earnings with greater certainty and sustainability of earnings as we continue to grow and expand our global footprint and scale.
Our progress in 2022
- From February 2023, 100% of our revenues are from regulated or regulating markets.
Priorities for 2023
Further evolve and rollout ARC™ and increase investment in all areas of research, education and treatment of problematic behaviour.
Strategic sustainability objective
Attracting and retaining an increasingly recreational audience by providing a safe and engaging entertainment experience, enables us to generate sustainable returns.
Our progress in 2022
- Introduced further enhancements to our customer proposition with new games, experiences, products and content, documentaries and social channel interactions.
Priorities for 2023
Safer betting and gaming metric continues to makeup 15% of 2023 bonus payments for all office based employees.
Strategic sustainability objective
Ensure Entain is the best place to work while contributing to communities where we are based and operate.
Our progress in 2022
- Through our Entain Foundation we continued to invest in safer gambling programmes, grassroots sport and diversity through technology projects.
- Launched our new DE&I strategy.
Priorities for 2023
Continue roll-out of Foundation investment programmes to more international markets.