Sports betting integrity

We are committed to building trusted relationships with customers, regulators, local communities and sports organisations alike and maintain constant dialogue across jurisdictions with regulatory bodies such as the UK Gambling Commission’s Sports Betting Intelligence Unit and the Gibraltar Gambling Commissioner, together with the respective Sports’ Governing Bodies (SGB’s) for all matters of sports betting integrity.

We are members of the Sports Betting Integrity Forum, which manages Britain's Action Plan for protecting integrity in sport and sports betting, reflecting the belief that match-fixing presents a major and continuing challenge for the governance, culture, reputation and operational capabilities of sports and sports betting operators.

It is essential that our customers have confidence in the honesty of the markets on which they place their bets and in this respect, membership and participation in all SBIF matters ensures that our business interests are aligned with those of the regulators and SGB’s in wanting sport to be conducted in a fair and open manner whilst remaining corruption-free.

Entain are also Anti-Corruption Supporters of the Esports Integrity Commission (ESIC), a ‘not-for-profit’ member organisation that works with esports stakeholders to protect the integrity of esports competition. Established in 2016, ESIC takes responsibility for disruption, prevention and prosecution of all forms of cheating in esports, including but not limited to, match manipulation and doping. All ESIC regulated competitions operate under a Code of Conduct which ensures that participants have been trained on the risks associated with activity that could bring the integrity of any event into question.