Promoting grassroots and community sports
As a business, Entain is passionate about sports and understands the role it plays in society. That is why we are proud we can make an impactful contribution is by investing at the grassroots level.
SportsAid is the only national charity in the UK of its kind, helping young British athletes aspiring to be the country’s next Olympic, Paralympic, Commonwealth and world champions. Entain has helped 201 athletes since the partnership began in 2019 by providing them with a financial award to help with training, equipment and competition costs, as well as personal development training. In 2021, we extended our long-term partnership with SportsAid through to the Paris 2024 Olympic and Paralympic Games, doubling the financial backing made thus far and increasing our total commitment to around £500,000 by 2024.
Pitching In is an Entain initiative to support and develop grassroots sport in the UK, helping non-league clubs improve their facilities and providing a platform for aspiring athletes to chase their dreams. The multi-million-pound, multi-year investment programme is working with Isthmian, Northern Premier and Southern League clubs (known as the Trident Leagues) to champion their achievements and tell their stories. In December 2020 Entain became the founding partner of the TCF, investing £150k every year specifically to enable clubs to engage in a wide range of vital community-based projects and invest in their local areas. In May 2022, Entain unveiled the Pitching In Volunteer Hub, a unique online portal that has become a one-stop-shop for every Trident League club to connect football fans with potential volunteers.
Supporting Future Greek Olympians
The Entain Foundation’s Greek “Team Future” campaign in partnership with bwin promotes sports in Greece through supporting clubs, European tournaments, and individual athletes. Team Future supports the next generation of Olympic athletes consisting of 18 talented athletes, who strive daily to achieve their goals.