Initiatives we support

The Foundation’s top priority is to further our promotion of safer betting and gaming and our contributions to partner organisations support the delivery of the Group’s Changing for the Bettor strategy. Our work with our partner organisations supports this strategy across three key focus areas.

Our five-year research collaboration with the Cambridge Health Alliance Division on Addiction (The Division) is our flagship research programme where we have committed £5m over five years. The Division continues to go from strength to strength, and we have already contributed $3.2m to this cutting- edge research programme that is having a real-world impact. Having originally expected to produce three papers annually, but in three and a half years the research teams have already submitted 13 papers for review and have an additional paper in active development for submission to peer review. We also have engaged in a robust training consulting and education agenda including comprehensive reviews of 15 existing Entain employee training programs, and teach-in seminars for select Entain employees.

For more than 25 years, UNLV International Gaming Institute (IGI) has provided research-based solutions, cutting-edge insights, and executive education to the gaming industry, and houses several excellence initiatives, each addressing a vital need in global gaming research.

In 2022, a founding grant from Entain to the IGI established a pioneering gaming and health initiative which, for the first time in the US, will combine scientific research with operational expertise to apply best practices in responsible betting and gaming, policy, and health.

EPIC risk management is a leading provider of advice, training and expertise in minimising and preventing harm. We work with EPIC Risk Management to provide training sessions to Entain colleagues, and this year launched a new training course for all senior leaders in the company globally, including our Board and Executive Committee who all completed the course.

Additionally, we support EPIC to reach vulnerable populations and deliver awareness and harm minimisation programmes. In the US, we support EPIC to deliver awareness sessions via its NCAA Education and Awareness Programme that provides live, in-person workshops to 60 NCAA colleges and universities across the three divisions of NCAA college athletics. The program seeks to educate student-athletes and staff about the increased risks of betting and gaming-related harm for elite athletes.

Seton Hall Law School (SHUL) has made great strides in expanding its footprint in the gaming space, allocating significant resources to creating a Gaming, Hospitality, Entertainment, and Sports Law initiative (GHamES). The school’s Annual Gaming Law, Compliance, and Integrity Bootcamp has become a key feature in the events calendar for interested stakeholders and a key result of their partnership with Entain.

Game Quitters is a global platform for mental health awareness, education and advocacy for gamers and their families. With funding from Entain Foundation US, they launched Mind Your Game, an awareness campaign to target specific betting and gaming-related concerns in gaming and esports.

We support Young People’s Gambling Harm Prevention Programme (“YGAM”) through GamCare and as part of our involvement with the Betting and Gaming Council. By 2024, YGAM and GamCare aim to work with over 13,400 practitioners and partner organisations, resulting in millions of young people aged 11-19 receiving at least one awareness session during their secondary or further education. This support is provided in addition to our GambleAware donations.

Entain support has allowed the programme to expand its reach – with additional outreach staff and educational technology, there has been an increased focus on creating high-quality, innovative resources which help deepen the impact in communities.

Cognacity is a team of world-leading mental health organisations with specialist expertise in betting and gaming-related harm. Through support from Entain, Cognacity’s mental health professionals can deliver a complex case service for individuals who have been identified as potentially having severe mental health issues. This includes a detailed assessment of the individual and then a follow-on one-to-one treatment programme.

Gordon Moody is a charity dedicated to helping people reclaim and rebuild their lives free from betting and gaming addiction through recovery in a safe, supported environment. As a result of Entain’s support, they were able to enhance their website offer by providing multi- lingual access to groups and forums creating a global peer-support community.

In addition, Entain provided funding to support the purchase of a property in Wolverhampton which will be the permanent home of the charity’s women’s residential service. Launching in spring 2023 following a successful 12-month pilot programme, this service will provide residential treatment for 64 women per year.

BetBlocker is an innovative, simple-to-use app that helps individuals ensure that they can manage their access to betting and gaming in a safe and appropriate manner. As the only free, multi- platform betting and gaming blocking software in the world, they have over 7,500 daily users and can prevent access to 15,000 betting and gaming sites as well as 1,500 apps. Entain supported the charity to translate and localise their software in French and Spanish, unlocking access to a wider user base was also given to raise awareness of the app in Zambia.

SportsAid is the only national charity in the UK of its kind, helping young British athletes aspiring to be the country’s next Olympic, Paralympic, Commonwealth and world champions. Entain has helped 201 athletes since the partnership began in 2019 by providing them with a financial award to help with training, equipment and competition costs, as well as personal development training. In 2021, we extended our long-term partnership with SportsAid through to the Paris 2024 Olympic and Paralympic Games, doubling the financial backing made thus far and increasing our total commitment to around £500,000 by 2024.

The Entain Foundation’s Greek “Team Future” campaign in partnership with bwin promotes sports in Greece through supporting clubs, European tournaments, and individual athletes. Team Future supports the next generation of Olympic athletes consisting of 18 talented athletes, who strive daily to achieve their goals.

Pitching In is an Entain initiative to support and develop grassroots sport in the UK, helping non-league clubs improve their facilities and providing a platform for aspiring athletes to chase their dreams. The multi-million-pound, multi-year investment programme is working with Isthmian, Northern Premier and Southern League clubs (known as the Trident Leagues) to champion their achievements and tell their stories.

In December 2020 Entain became the founding partner of the TCF, investing £150k every year specifically to enable clubs to engage in a wide range of vital community-based projects and invest in their local areas.

In May 2022, Entain unveiled the Pitching In Volunteer Hub, a unique online portal that has become a one-stop-shop for every Trident League club to connect football fans with potential volunteers.

Pitching In

Tiempo de Juego is a non-profit organisation based in Colombia whose goal is to use sports, culture, and technology as mechanisms to improve the quality of life and health of children at risk in different regions of the country. Due to their partnership with Entain, the charity was able to create a competitive female football team “Cazucá Futbol Club”. This team opens the possibility for more than 30 girls from Soacha to dream their future as professional football players, while learning about gender issues and life skills.

“Kicken ohne Grenzen” is a not-for-profit organization in Vienna, which supports and empowers young, disadvantaged women and men re-entering the education system and planning their careers and thus make an important contribution to their equal and sustainable integration into society. The most important skills are being taught through tailor-made football trainings. The financial contribution will be used for a project in 2022.

Sport Senze Frontiere support underprivileged young people and their families in cities and towns across Italy, through the provision of community sports and tutoring. Entain’s investment will go straight into their intervention programme, which provides beneficiaries with school and tutoring services, counselling, health education and medical support. The project aims to reach a total of 400 direct beneficiaries in Naples, Rome, Milan, Turin, Bergamo and Trento.