Entain Foundation

The Entain Foundation was originally launched in September 2019 to help deliver the Group’s ambition to take the lead on safer betting and gaming and support the communities in which we operate. In addition to the main global Foundation, we also operate the Entain Foundation US, a dedicated US-based not-for-profit. In November 2020, the Group, and its renamed Entain Foundation, which now enjoys registered charitable status, committed to investing £100m in good causes over five years.

The work of the Foundation supports the Group’s pioneering Sustainability Charter and wider ESG initiatives. The Foundation’s key areas of focus are safer betting and gaming, grassroots sports, diversity in technology and projects with a clear link to the communities in which we operate.


  • In 2023 we increased our UK contributions to Research, Education and Treatment (RET) to 1% of UK GGY, up from 0.75% in 2022.
  • By the end of 2025 we will have invested over £100m in our partner organisations and charities through the Entain Foundation.
  • NetZero greenhouse gas emissions in our operations and value chain by 2035.
  • By 2030 we aim to have positively impacted the lives of 1,000,000 people through technology, by promoting training and education within technology through our EnTrain initiative working with partner organisations.


£20m contributed in 2022, including;


invested in 2022 into safer betting and gaming initiatives


to support grassroots sport


to support DE&I and other good causes

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Safer betting and gaming
peer-reviewed papers produced by the Harvard Faculty Division on Addiction - contributing to the body of knowledge and leading to several internal improvements, including improved training for our teams, and improved algorithms to identify potential signs of harm

sessions were delivered to 4,700+ National Collegiate Athletic Association (NCAA) student-athletes and staff on the increased risks of betting and gaming-related harm for elite athletes

Grassroots, women's and disability sport

up-and-coming elite athletes supported in the UK through SportsAid

grants made to help non-league football clubs improve their facilities and help aspiring athletes chase their dreams

Diversity in technology

women trained through Girls Who Code, in coding and Science, Technology, Engineering and Math (STEM) areas, inspiring young women to pursue a career in tech

women hired in tech positions in India, through the ReBoot at Ivy programme

Supporting communities

women, children and families supported in Ghana, the Democratic Republic of Congo, Rwanda, and Uganda in vulnerable situations through Chance of Childhood

children throughout Italy accessing sporting activities to develop confidence and life skills through Sport Senze Frontiere

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Initiatives we support

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Entain Foundation

Pitching In

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