The Entain Foundation was originally launched in September 2019 to help deliver the Group’s ambition to take the lead on safer betting and gaming and support the communities in which we operate. In addition to the main global Foundation, we also operate the Entain Foundation US, a dedicated US-based not-for-profit. In November 2020, the Group, and its renamed Entain Foundation, which now enjoys registered charitable status, committed to investing £100m in good causes over five years.
The work of the Foundation supports the Group’s pioneering Sustainability Charter and wider ESG initiatives. The Foundation’s key areas of focus are safer betting and gaming, grassroots sports, diversity in technology and projects with a clear link to the communities in which we operate.
- In 2023 we increased our UK contributions to Research, Education and Treatment (RET) to 1% of UK GGY, up from 0.75% in 2022.
- By the end of 2025 we will have invested over £100m in our partner organisations and charities through the Entain Foundation.
- NetZero greenhouse gas emissions in our operations and value chain by 2035.
- By 2030 we aim to have positively impacted the lives of 1,000,000 people through technology, by promoting training and education within technology through our EnTrain initiative working with partner organisations.
£20m contributed in 2022, including;
invested in 2022 into safer betting and gaming initiatives
to support grassroots sport
to support DE&I and other good causes
|Safer betting and gaming|
peer-reviewed papers produced by the Harvard Faculty Division on Addiction - contributing to the body of knowledge and leading to several internal improvements, including improved training for our teams, and improved algorithms to identify potential signs of harm
|Grassroots, women's and disability sport|
|Diversity in technology|