At Entain, we have proudly put sustainability on an equal footing to our growth strategy. We embrace our role within society and want to take the lead on the issues that matter to us – sustainability, diversity, and responsibility – with the strongly held belief that the most sustainable business in our industry will be the most successful. This is reflected in our sustainability strategy, which outlines our ESG leadership ambitions across four pillars.

We firmly believe that our long-term success
is made possible by creating a more sustainable
business: one that sets the highest standards on
player protection, one that makes a real positive
impact in the communities in which we work and play,
and one that builds trust with wider society too.

We developed our sustainability strategy to help underpin our long-term growth. It articulates our approach and
presents a framework to focus actions across
our business and value chain.

Read more about our strategy here.

Entain ESG Strategy 2024

We believe the most sustainable business will be the most successful. Sustainability is at the heart of our strategy.

ESG policies & reports

Protecting the customers, investing millions into research, education and treatment.

Safer betting and gaming

The Foundation’s key areas of focus are safer betting and gaming, grassroots sports, diversity in technology and projects with a clear link to the communities in which we operate.

Entain Foundation

Proactive ARC interactions


5 year commitment to Foundation


Net Zero

Entain's exceptional support of independent gambling research is fundamental to our advancement of a scientific understanding gambling and internet gambling, including the problems that people might experience with these activities.

Debi LaPlante, Ph.D.

Director, Division on Addiction, Cambridge Health Alliance, Associate Professor, Harvard Medical School