Entain is celebrating the runaway success of Steampunk Treasures, the latest release from its flagship in-house studio, CR Games, which has instantly become the studio’s top-performing game of the year.
Entain has two in-house studios – CR Games and Vertical Games – which develop unique and exclusive games for players. Steampunk Treasures has joined the ranks of other successful in-house launches including Big Banker X, Lock O’ The Irish, and Rich Sharky, and by player numbers alone, the game is Entain’s fifth most successful launch of the year in the UK so far.
The game has also seen outstanding performance across key brands, including Sportingbet, Betboo Brazil, and bwin.com, where stakes were 145% higher than average during its first week. UK brands also saw strong results, with Coral (+69%), Ladbrokes (+34%), and Foxy (+20%) all reporting positive above-average engagement.
The game’s visual style builds on the classic fishing theme, widely regarded as the most popular in the UK. It draws inspiration from the intricate world of steampunk, combining brass, gears, and adventure with modern slot Cash Collect2 mechanics.
“Steampunk Treasures is a fantastic example of what our in-house studios can achieve,” said Craig Turner, Head of Studio at Entain. “The game’s unique aesthetic and engaging Cash Collect mechanic have resonated with players across markets, and its early success reinforces our commitment to delivering exclusive, high-quality content to our customers around the world.”
“Our studios are central to Entain’s ability to create content that truly connects with our customers,” said Benedict McDonagh, Director of In-House Studios at Entain. “By combining creative innovation with deep market insight, we’re able to deliver exclusive games that consistently outperform expectations, and Steampunk Treasures is a brilliant example of that success.”
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction, STS and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The group operates the TAB NZ brand as part of a long-term strategic partnership with TAB New Zealand. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 30 territories.
Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. For more information see the Group’s website: www.entaingroup.com.