Ladbrokes has launched its bold new creative platform, ‘That’s Ladisfaction.’ A campaign aimed at putting personal satisfaction back at the heart of the betting experience.
‘That’s Ladisfaction’ offers a fresh take on the personal experience of betting. In a market where bettors often feel like just another number, Ladbrokes is taking a tailored approach to deliver more meaningful and rewarding experiences across its betting and gaming propositions, coining the term ‘Ladisfaction’ - the ultimate feeling of satisfaction when bets, games and rewards are perfect for you.
Extensive research involving thousands of customers has shaped a proposition that resonates emotionally and brings every part of the Ladbrokes brand together. That’s Ladisfaction’ is more than just a campaign, it is a brand-wide commitment . From customer service, to retail, to social media, to events, Ladbrokes want every customer’s experience to feel personal and designed just for them.
Known for its strong retail presence, innovative campaigns, and commitment to customer engagement, Ladbrokes previously memorable campaigns include “Bring Your Wave” during the Euros, to the recent “Gaffer of All Accas.” ‘Ladisfaction’ now sets out to capture the joy and reward of betting and gaming when it’s done your way. The campaign kicks off in time for the football season and spans TV, digital, social media, radio, and a nationwide out-of-home push. At its heart are three flagship TV ads: ‘The Bet Builder’, ‘LadBucks Choices’, and ‘Play Safe.’
Charlotte Emery, Chief Marketing Officer at Entain UK, said: “Ladbrokes is a leading brand in the UK with incredible heritage and very passionate customers. We wanted our creative platform to put Ladbrokes back at the heart of British betting and gaming culture and showcase a brand that is relatable, funny and surprising. ‘Ladisfaction’ reflects this, and we are really excited about seeing it come to life over the coming months.”
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction, STS and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The group operates the TAB NZ brand as part of a long-term strategic partnership with TAB New Zealand. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.
The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 30 territories.
Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. For more information see the Group’s website: www.entaingroup.com.