Entain launches its first Data Academy – upskilling employees to be data champions

Friday 2nd February: Entain, the global sports betting and gaming group, has launched its first Data Academy training programme in the UK, giving its people the opportunity to upskill, learn how best to use data to drive business success, and support the development of STEM1 roles across the company.

With access to industry-leading training opportunities, colleagues joining the programme can expect to elevate productivity levels, drive efficiencies in the way they work, and propel their careers to new heights.

Satty Bhens, Chief Product & Technology Officer at Entain, said: “Knowledge of data, and how to apply it, is an incredibly powerful tool – and it’s important for everyone across our business to feel empowered to make the best data-driven decisions.

“This programme will give our colleagues great opportunities to train, grow their careers with us, and help set the business up for future success. We’re excited to see our colleagues taking part in the programme become data champions and hope to see the Data Academy get bigger and better in the years to come.”

The Data Academy kicks off with an initial 20 colleagues in the UK and will offer courses for both data novices looking to learn new skills and incorporate data into the way they work, as well as data professionals looking to advance their skills and get access to best-in-class training to further their learning. The courses last between 13 and 14 months and provide dedicated weekly learning opportunities for employees, including access to industry-leading content, personalised coaching, and events. Employees will complete the programme with either a Level 3 Data Technician or Level 4 Data Analyst qualification.

1 Science, Technology, Engineering and Mathematics.


For further information, please contact: [email protected]

About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction, STS, SuperSport and TAB NZ; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 40 territories. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group's website: www.entaingroup.com