Mae Muller tops the charts as this year’s fan favourite to take home Eurovision glory for UK

As the excitement gathers for the 67th Eurovision Song Contest Grand Final, this year’s spectacle sees the UK city of Liverpool host in honour of last year’s winners, Ukraine. With Eurovision week well underway, data from Entain, the global sports betting, gaming, and interactive entertainment group, reveals that Eurovision fans are predicting that the UK will take first place in Saturday’s finale, raking in just over 14% of bets to win the contest.1

This year’s contest sees the UK put its faith in its own entry, with 17% of Entain’s UK customers betting on Mae Muller to take home the trophy.2 This is an increase from 12% in 2022 and comes after the UK’s Sam Ryder won over Eurovision fans around the world, securing second place last year.3

Sweden’s 2023 entry and 2012 victor, Loreen, takes only 10% of bets to win.4 However, 43% of Swedish fans are betting on Loreen to be crowned the 2023 winner, making Sweden the most patriotic country of the contest.5

And despite being the reigning champions, less than 10% of fans are predicting that Ukraine’s entry, Tvorchi, will take first place, a significant change from last year when 28% of fans across the world predicted the winner correctly.6

Cultural events like Eurovision are attracting new fans every year, and opening up new recreational audiences to Entain, with data gathered from the group’s portfolio of leading UK brands including Ladbrokes and Coral, showing an increase of over 23% in the total bets staked on the competition.7

Dominic Grounsell, Chief Commercial Officer at Entain, said: “Each year, Eurovision allows millions of people to come together in a celebration of music and take pride in their country’s national culture, creating moments of excitement for fans across the globe. Entain is proud to provide fans of the contest with a platform to engage with in new ways, bet on their favourites, and most importantly, have fun!”

Eurovision is the longest-running annual international televised music competition and one of the longest-running television programmes in history, with approximately 180 million television viewers tuning in each year since 1956.8 As the UK hosts the contest for the ninth time in its history, Muller’s I Wrote A Song is the first British entry to debut within the Top 40 Chart in its first week since the 2011 entry, Blue’s I Can.9


Note for Editors:

The top 10 most popular bets to win this year’s contest are:

  • UK (14.3% of bets)
  • Finland (11.16% of bets)
  • Sweden (10.19% of bets)
  • Ukraine (9.67% of bets)
  • Norway (8.42% of bets)
  • France (5.92% of bets)
  • Austria (4.32% of bets)
  • Israel (4.12% of bets)
  • Switzerland (2.46% of bets)
  • Italy (3.33% of bets)

The top 3 most patriotic countries (countries where the greatest proportion of bettors voted for their home country) are:

  • Sweden – (42.86% of bets placed on Sweden to win)
  • Italy – (41.49% of bets placed on Italy to win)
  • Austria – (25.66% of bets placed on Austria to win))

1-7 Entain data on bets placed online from Austria, Belgium, Brazil, Bulgaria, Colombia, Denmark, Greece, Hungary, Ireland, Italy, Mexico, Romania, South Africa, Sweden, and the United Kingdom – data collected on 10th May
8 Eurovision Song Contest - statistics & facts | Statista
9 Mae Muller’s Eurovision song soars up charts | Evening Standard


Media - Entain plc
Lisa Attenborough, Head of Corporate Communications
Jay Dossetter, Head of Corporate PR
Jodie Hitch, PR Manager

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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 40 territories.

Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group's website: