Entain’s esports brand, unikrn, agrees multi-year global partnership with BLAST

Entain, the global leader in sports betting, gaming and interactive entertainment, announces that its unikrn brand – the most expansive video games and esports betting platform on the market – has entered a multi-year global partnership with esports entertainment company BLAST.

The partnership will see unikrn deeply embedded into the BLAST fan experience, with the unikrn logo and branding across BLAST’s event coverage and promotions – including fan-led activations, social giveaways, broadcast integration, and branding on the BLAST Premier tournament series and upcoming BLAST.tv Paris Major.

BLAST is the premiere esports event operator that produces, among others, the biggest Counter-Strike tournament in the world - a title huge among esports fans. BLAST tournaments attract tens-of-thousands of fans to live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on broadcast in over 150 territories and in 25 different languages.

“BLAST is an epicentre of action for esports fans around the world and has produced some of the most memorable moments in the history of competitive Counter-Strike play,” said Justin Dellario, Managing Director for esports at Entain. “unikrn is built for these moments, when fans are looking for the deepest and best possible experience as they root on their favourite players and teams. We are thrilled to be BLAST’s partner, and to bring our world-class insights and betting opportunities to its millions of fans.”

Entain took its first steps into the esports and skill-based wagering market in 2022, with unikrn now live in Brazil and Canada (with the exception of Ontario) and the brand rolling out to further markets this year.

unikrn brings premier esports tournaments and the biggest sporting events into one convenient place, giving players more titles, more markets and even more moments of excitement. In addition to its traditional sportsbook and casino offering, unikrn also offers players an opportunity to bet on their own skills with its uMode product.

Media - Entain plc[email protected]
Lisa Attenborough, Head of Corporate Communications[email protected]
Jay Dossetter, Head of Corporate PR[email protected]
Jodie Hitch, PR Manager[email protected]

About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.

The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 40 regulated or regulating territories.

Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com

About unikrn
unikrn is the most expansive video games and esports betting platform on the market, built for the passion of a new generation of gamers and esports fans. It has all of the gaming community’s favorite titles, provides more betting options for users to customize their betting experience, and gives players the ability to test their skills and raise their stakes of their ranked matches. The platform is safe, secure and accessible for players of legal betting age to supercharge their fandom. unikrn aims to challenge the status quo in betting – to put the player first and evolve beyond a purely transactional relationship.

We’re on a mission to take esports to the next level of global entertainment. We excite and invite billions of fans to join the esports revolution. We create live and digital experiences - from tournaments that pack out major arenas around the world to great content that’s guaranteed to blow your socks off.

We work with some of the world’s best game publishers and brands to elevate their properties into amazing esports experiences - having delivered tournaments, content and shows in a variety of games, including: CS:GO, Rainbow Six Siege, DOTA 2, VALORANT, Apex Legends, FIFA 2022, Rainbow Six Siege and Fortnite.

BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest superstars fight it out for glory and a multi-million dollar prize pool. Famous for its unparalleled production quality and game-changing fan-first moments. Attracting tens-of-thousands of fans to our crazy-big-adrenaline-pumped live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on our broadcast tuning in from more than 150 territories and in 25 different languages.