Entain’s digital transformation of UK retail is on track as it celebrates launch of 100th Digi-Hub

Entain, the global sports betting, gaming, and interactive entertainment group, continues its digital transformation of its flagship Ladbrokes and Coral shops in the UK as it celebrates the opening of its 100th Digi-Hub in Muirhouse, Scotland.

Entain’s Digi-Hubs reinvent the traditional betting shop, with the contemporary, digital-first spaces dubbed the shops of the future. Digi-Hubs have a transformed look-and-feel, and are fitted with more digital touch points, best-in-class sports betting and gaming terminals, and interactive displays, providing more dynamic content and experiences for customers.

Since 2019, when the first trial Digi-Hub opened, the roll-out of these digital-first shops has been integral in welcoming customers back to the high street. Entain has already seen over 1 million gaming sessions and over 10 million sports bets take place in Digi-Hubs. With this milestone, Entain moves closer to its ambition to open 200 Digi-Hubs by the end of 2024.

Will Thorp, Strategy Director - UK Retail at Entain, said: “We’re thrilled to announce the opening of our 100th Digi-Hub. We’re passionate about creating connected, digital experiences in our shops to continue distinguishing ourselves as the market leader. Entain sits at the very heart of a fast-paced, ever-evolving world of entertainment, and to continue providing positive player experiences, it’s crucial that we continue to innovate and excite our customers. Digi-Hubs help us do just that and have been a huge hit.”

The modernised, relaxed atmosphere of the Digi-Hubs has been influential in attracting a new generation of customers to the high street. The Group highlights that more online-first customers, who are typically more diverse than traditional betting customers, are coming into betting shops for the first time.

The milestone moment for Digi-Hubs comes as UK retail continues its resurgence after the lockdowns of the pandemic. In 2022, Entain reported UK retail NGR up 56%, which is supported by an improved customer offer through more digital touch points in shops and best-in-class sports betting and gaming terminals.

Media - Entain plc[email protected]
Lisa Attenborough, Head of Corporate Communications[email protected]
Jay Dossetter, Head of Corporate PR[email protected]
Jodie Hitch, PR Manager[email protected]

About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.

The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 40 regulated or regulating territories.

Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com