Entain Foundation to fund Gordon Moody Alumni Project

The Entain Foundation, the non-profit organisation funded by Entain, the global sports betting, gaming, and interactive entertainment group, is pleased to announce that it has agreed to provide funding for the Alumni Project of Gordon Moody, a UK charity that delivers treatment for gambling addiction.

The Alumni Project is initially a two-year programme which will establish a network of former problem gamblers who have been successfully treated by Gordon Moody and now want to support others who may be seeking, or have recently finished, treatment with the charity. The project includes a peer mentor programme with high quality training and supervision capabilities that can be offered both before and after treatment takes place.

In addition, the programme will provide a number of flexible part-time and full-time paid positions for alumni. A steering group will also be established in order for the alumni to share experiences and help inform and improve the treatment programmes.

Entain has been proud to support Gordon Moody for over six years, both through financial donations as well as the provision of a range of other resources. This support has helped the development of Gordon Moody’s Gambling Therapy app, a women’s residential programme and COVID-19 pandemic services. The Group has also used its stores to signpost Gordon Moody’s treatment programmes.

The Alumni Project will cost approximately £740,000 over its first two years and is being funded entirely by the Entain Foundation. The project will formally commence in April and will be overseen by Gordon Moody’s Head of Service Development, Clinical Director and the members of its Clinical Governance Committee.

Barry Gibson, Chairman of Entain, said: “We have been proud and active supporters of Gordon Moody for a number of years now, and are delighted to continue that support with the funding of the charity’s Alumni Project. This is in addition to the more than £40m we have voluntarily donated to GambleAware, who commission treatments for gambling addiction across England, Scotland and Wales, free at the point of delivery.

“Gordon Moody’s Alumni Project will be the first time that those who have completed their treatment will be able to support those seeking treatment. It will provide people who are most at risk from gambling harm with direct support from those who have been in their position and recovered.”

Matthew Hickey, CEO of Gordon Moody, said: “The Alumni Project will help Gordon Moody reach more people who need our support by putting the voice of lived experience at the heart of both our engagement and residential services. Support from the Entain Foundation is crucial to help Gordon Moody grow its services and meet the demands of those needing treatment and support. We are delighted to continue our work with Entain and for their ongoing support and financial donations.”


Media - Entain plc
Lisa Attenborough, Head of Corporate Communications
Jay Dossetter, Head of Corporate PR
Jodie Hitch, PR Manager

[email protected]
[email protected]
[email protected]
[email protected]

Rob Greening/Nick Hayns/Sam Austrums

Tel: +44 (0) 20 7250 1446
[email protected]

Gordon Moody
Alyson Hughes, Communications Officer

[email protected]

About Gordon Moody

Gordon Moody is a registered charity founded in 1971 and has over 50 years’ of experience in providing residential support and treatment for people who are severely addicted to gambling. The organisation has residential treatment centres across the UK.

As a charity, Gordon Moody is reliant on donations and grants for most of their services. The majority of their funding for treatment is currently provided by GambleAware but they also receive donations from individuals and companies who want to support the work they do.

Their residential treatment services are generally provided free of charge due to their funding. Small contributions towards the rent for the residential programmes require contributions but they are mainly funded by welfare benefits.

Further information and support, along with links to donate, can be found on the Gordon Moody website: www.gordonmoody.org.uk

About Entain Foundation
The Entain Foundation was established to coordinate and support Entain’s ESG and CSR initiatives, objectives, and donations around the world. The Foundation’s efforts are focused on four key areas: safer betting and gaming; grass roots, women’s and disability sport; diversity in technology; and projects with a clear link to the local community in Entain’s major office locations. https://entaingroup.com/entain-foundation/

About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.

The Group owns a comprehensive portfolio of established brands; Sports brands include BetCity, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet, Sports Interaction and SuperSport; Gaming brands include Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK and is the only global operator to exclusively operate in domestically regulated or regulating markets operating in over 40 regulated or regulating territories.

Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com