Entain’s Sports Interaction brand secures Ontario licence

Entain, the global sports betting, gaming and interactive entertainment group, confirms that its Sports Interaction brand has secured an online gaming licence to operate in the recently regulated Ontario market, from the Alcohol and Gaming Commission of Ontario.

This milestone brings the stable of Entain brands to have Ontario licences to four, alongside bwin, Party, and BetMGM.

Entain acquired Canadian sports betting operator, Avid Gaming – the owner of Sports Interaction – earlier this year. Sports Interaction is one of the biggest and best known brands in Canada. The combination of Sports Interaction’s heritage, local expertise and Entain’s global platform provides customers with an unrivalled experience in the market.

Robert Hoskin, Chief Governance Officer at Entain, comments: “We’re really pleased with our performance so far across our stable of brands in Ontario, and in particular to have secured a licence for our Sports Interaction brand in this highly competitive market.

“Since we acquired Sports Interaction earlier this year, we have bolstered our team on the ground as part of the integration to really capture the exciting growth opportunity ahead. It has the potential to be a significant market with a large, engaged and passionate sports fan base. As a global leader in sports betting, gaming, and interactive entertainment, this aligns with our strategy to be a leader across our regulated markets.”

Entain has committed to operating only in fully domestically regulated jurisdictions by the end of 2023. Sports Interaction’s Ontario licence is another significant step in this direction. Entain’s operations in Canada also benefit from the Group’s global Responsible Gambling (RG) expertise.

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Media Contacts

Entain plc
Lisa Attenborough, Head of Corporate Communications
Jay Dossetter, Head of ESG and Press Office
Jodie Hitch, PR Manager
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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and a leading global sports-betting, gaming and interactive entertainment group, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports Interaction; Gaming Brands include CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group operates a proprietary platform across core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with operations in over 30 regulated or regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects.

For more information see the Group’s website: www.entaingroup.com