Entain Joins Global Gaming Alliance to Raise Standards and Player Protection

Entain has joined an alliance of gaming and technology companies calling for higher standards and safeguards to better protect people who enjoy gaming. Entain has joined with Meta, gaming groups 89Trillion, Habby, and U.S. sports betting group DraftKings, to form the Global Gaming Alliance (GGA) - a new forum seeking to address shared challenges in the rapidly-evolving global gaming industry.

GGA has today published a whitepaper, Responsible Gaming is Everyone’s Business, which calls for gaming companies to follow best practice on issues like diversity, transparency and player protection, to help safeguard gamers worldwide and also support people working in the industry.