Entain Foundation extends support for grassroots sports to Italy
Partnership with Sport Senza Frontiere Onlus will deliver a social inclusion program through free access to sport, transforming the lives of hundreds of young people across the country

The Entain Foundation, the non-profit organization funded by Entain, a leading global sports betting, gaming, and interactive entertainment operator, is for the first time extending its support for community sports projects to Italy – where Entain operates through the Eurobet, bwin and Gioco Digitale brands.

The Entain Foundation has partnered with Sport Senza Frontiere Onlus to support underprivileged young people and their families in cities and towns across Italy, through the provision of community sports and tutoring.

The investment by the Entain Foundation will go directly into Sport Senza Frontiere Onlus’ intervention program. As well as free access to 30 different sport disciplines, the program provides beneficiaries with school and tutoring services, counselling, health education and medical support, and support specifically for parents.

The investment is in line with the Foundation’s goals to invest in sports at the grassroots level. Entain, through the Foundation, already supports community sports initiatives in the UK, through its SportsAid partnership and Pitching In programme; Greece, through Team Future, an Olympic-focused program to fund athletes, and further projects in Germany and Colombia.

Sport Senza Frontiere Onlus, established in Italy in 2009, is a non-profit organization. Its mission centres around sport being accessible to all and used as an effective tool for education, conflict prevention, inclusion, and social cohesion. The organization designs and organizes free sport plans for children and teenagers from families across Italy at risk of exclusion, and who are experiencing economic hardship and social fragility. These plans are monitored by qualified staff and organized in co-operation with a Solidarity Network of over 180 sport associations.

The project, which will run throughout 2022, aims to reach a total of 400 direct beneficiaries in Naples, Rome, Milan, Turin, Bergamo, and Trento.

Andrea Faelli, Managing Director of Eurobet said: “We have a fantastic partner in Sport Senza Frontiere Onlus, and through this collaboration, we will put our best efforts into transforming the lives of hundreds of disadvantaged children and teenagers across Italy – through which free access to sport and education is key. We hope to help grow the organization’s intervention program in years to come and make a real change to the lives of the program’s beneficiaries – setting them up for a brighter future.”

In addition, the Foundation will also support Sport Senza Frontiere Onlus on a separate, second initiative, which will involve Entain employees working for its Eurobet brands in Italy. Called Wellbeing for Good, this is a six-month project starting next month which seeks to promote the wellbeing of Eurobet employees through sports activities, social inclusion projects and team building activities, and to encourage them to volunteer to support Sport Senza Frontiere Onlus activities.


Notes to Editors

Media Contacts

Media - Entain plc
Tessa Curtis, Head of Group PR & Media Relations
Jay Dossetter, Head of ESG and Press Office
Jodie Hitch, PR Manager

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About the Entain Foundation 
The Entain Foundation was established to coordinate and support Entain’s ESG and CSR initiatives, objectives, and donations around the world. The Foundation’s efforts are focused on four key areas: safer betting and gaming; grass roots, women’s and disability sport; diversity in technology; and projects with a clear link to the local community in Entain’s major office locations. https://entaingroup.com/entain-foundation/ 

About Entain plc 
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com