Entain customers enjoy the return of the Grand National

  • Customers flocked to Entain’s brands, Coral and Ladbrokes, to back their favourite at the Grand National
  • Customers celebrated the first in-person Grand National since 2019 by returning to high street shops and getting in on the action online
  • Entain took a total of 12.75 million bets through the three-day Grand National festival at Aintree

Entain, the global sports betting, gaming and interactive entertainment group, today reports a record-breaking number of bets on Saturday’s Grand National at Aintree, the biggest 10 minutes of the year in the horse racing calendar.

The annual event brings out millions of once-a-year customers who pick a horse they think will stay the extreme race of four miles and 2.5 furlongs, and take the victory against 40 runners in the race.

This year’s event proved to be another great day out for Entain’s customers who got in on the action both in shops and online through its Ladbrokes and Coral brands. It was made extra special as fans were able to both physically attend the annual festival and step inside betting shops to wager on the Grand National for the first time since 2019.

12.75 million bets were taken by its brands across the three-day Grand National period, marking an increase on bets in 2019 – the last time customers could use both retail and digital. On Saturday in particular, Entain reported:

  • A total of 4.1 million bets[1], and total stakes up 72% compared to 2021.
  • Over 20,000 bets-per-minute were placed online in the run up to the race, demonstrating the scalability of Entain’s industry-leading platform.
  • 538,000 active customers online, for Ladbrokes and Coral combined.
  • Customer service agents responded to customers in less than half a minute on average.

The event culminated in a fairy tale Grand National win for 50-1 winner Noble Yeats, ridden by amateur jockey Sam Waley-Cohen. 65,000 bets were placed on Noble Yeats across Entain’s brands.

Dom Grounsell, Deputy Director of Digital at Entain, said: “We were delighted to see the Grand National returning in all its glory with a huge crowd to cheer on the runners and riders. We pulled out all the stops to add to the moments of excitement for our customers across all our brands, apps and shops, and we were the only major operator to provide uninterrupted service from our platform and our customer support teams.

“The magical ending to the race reinforced that there is no event quite like the Grand National to generate passion and interest among our horse racing fans. Whether it’s in-person or online, Entain is committed to transforming horse racing to make the sport even more exciting for our customers.”



Media - Entain plc

Lisa Attenborough, Head of Corporate Communications

Jay Dossetter, Head of ESG and Press Office

Jodie Hitch, PR Manager

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About Entain plc

Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports Interaction; Gaming Brands include CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with operations in a total of 31 regulated or regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com

[1] 4.1m in total, including online bets and retail slips.