bwin, proud partner of UEFA Europa League and UEFA Europa Conference League, launches new European campaign that puts football fans at its heart

bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across Europe: ‘Love Knows No Boundaries’.

Football fans across Europe have an exciting season ahead, as the most important club competitions in European football – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.

bwin’s latest ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of football. A short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk about their passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their most memorable moments as a fan.

The launch of the campaign reinforces bwin at the heart of Thursday night European football, as the brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.

The campaign will go live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer audience. bwin’s customers will be able to follow their favourite teams throughout the tournament as the competition heats up and ultimately culminates in Budapest and Prague.

Stephan Heilmann, Managing Director Europe at bwin, comments: “With the Europe-wide rollout of our new campaign, we at bwin are taking an important step towards an internationally uniform and distinctive brand positioning for customers. This will see us consistently position bwin in premium environments throughout national and international football to make it visible to our customers wherever the ball is rolling.

“By partnering with the UEFA Europa League and the new UEFA Europa Conference League, as well as the DFB competitions and our club partners, we have created an important basis to emphasise our claim as market leader in terms of quality and responsibility. From this platform, which also includes corresponding partnerships in other countries, we aim to reach fans in regulated sports betting markets around the world.”

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Notes to Editors

¹TV & Online: Germany, Austria, Belgium, Denmark, Bulgaria, Greece

Online only: France

International/English version: stadium screens of UEFA during Europa League and Europa Conference League games

Media Contacts

Entain plc
Lisa Attenborough, Head of Corporate Communications
Jay Dossetter, Head of ESG and Press Office
Jodie Hitch, PR Manager
[email protected]
[email protected]
[email protected]
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About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and a leading global sports-betting, gaming and interactive entertainment group, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Sportingbet and Sports Interaction; Gaming Brands include CasinoClub, Foxy Bingo, Gala, GiocoDigitale, Ninja Casino, Optibet, Partypoker and PartyCasino. The Group operates a proprietary platform across core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a 50/50 joint venture, BetMGM, a leader in sports betting and iGaming in the US. Entain provides the technology and capabilities which power BetMGM as well as exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with operations in over 30 regulated or regulating territories. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects.

For more information see the Group’s website: