Entain showcases leadership in ESG and launches new initiatives

ARC™ programme delivering clear improvements in player protection
Launch of EnTrain to support 1 million people through diversity and technology
Social Impact Report published demonstrating contribution to communities

Entain, the global sports betting, gaming and interactive entertainment group, is today holding an event to showcase its leadership in ESG as well as present a range of new initiatives. The event in London entitled “Entain Sustain” illustrates Entain’s commitment to safer betting and gaming, as well as the ways in which the Entain Foundation supports local communities and sports around the world.

Entain today provides a first report of results from the trials of ARC™ (Advanced Responsibility and Care™), its pioneering, technology-led approach to personalised player protection.  Trials of ARC™ began six months ago in the UK and a major milestone has been reached as the processes and AI that underpins ARC™ becomes more advanced and actions in real time.  Trials to date clearly show that ARC™ is successfully limiting potentially risky behaviours.

Jette Nygaard-Andersen, Entain’s CEO, commented: “I have a personal ambition that Entain should become a leader in the critically important area of ESG. Doing so will not only benefit the many communities in which we operate around the world, but also our customers, our people, and our business. Our commitment to safer gambling is a crucial component of this ambition. The findings of our ARC™ trials show that the programme is delivering unprecedented levels of change in protection for those at risk, using our proprietary technology to do so.”

Also today, the Group unveiled EnTrain, a new multi-million-pound global initiative to increase access to technology and improve diversity. The goal is to positively impact the lives of over 1,000,000 people around the world – either directly or through their families and dependents – by 2030. This is the first global, strategic commitment from the Entain Foundation to a single initiative supporting people across all under-represented groups in the communities around the world in which it operates.

“I passionately believe that we have a vital role to play in inspiring the next generation to pursue careers in technology,” Nygaard-Andersen said. “Our new EnTrain initiative provides the building blocks to help, through access to academic and vocational courses and the technological expertise and equipment needed to succeed.”

For the first time, the Group has set out its social contribution to global communities, publishing a full Social Impact Report which also breaks down how the Group has so far allocated funds to ESG initiatives. This time last year Entain launched a Sustainability Charter and announced it would commit £100m over five years to ESG initiatives.

In the UK, Entain is a leading corporate sponsor of grass roots football and sport in via its landmark Pitching In grassroots sport investment programme launched last year.  As a part of this the Group plans to roll out a new responsible gambling and sports integrity educational training programme later this month. The programme will be delivered by Entain’s partner, EPIC Risk Management, the leading gambling harm minimisation consultancy, to 245 Trident League clubs across England and Wales who are able to apply for new funds this season via Pitching In.




Investor Relations - Entain plc
David Lloyd-Seed, Group Director of IR &  Corporate Communications
Davina Hobbs, Head of Investor Relations
Callum Sims, Investor Relations Manager

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Media - Entain plc
Tessa Curtis, Head of Group PR & Media Relations
Jay Dossetter, Head of ESG and Press Office
Jodie Hitch, PR Manager

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Rob Greening / Elly Williamson / Nick Hayns

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For queries about invites to the event please contact [email protected] or [email protected]

About Entain plc 
Entain plc (LSE: ENT) is a FTSE100 company and is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino. The Group owns proprietary technology across all its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis.

The Group has a joint-venture with MGM Resorts International creating a leader, BetMGM, in sports betting and iGaming in the US. Entain provides the technology which powers BetMGM and exclusive games and products, specially developed at its in-house gaming studios. The Group is tax resident in the UK with licenses in a total of 27 regulated markets. Entain is a leader in ESG, a member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a science-based target, committing to be carbon net zero by 2035 and through the Entain Foundation supports a variety of initiatives, focusing on safer gambling, grassroots sport, diversity in technology and community projects. For more information see the Group’s website: www.entaingroup.com

About the Entain Foundation
The Entain Foundation was established to coordinate and support Entain’s ESG and CSR initiatives, objectives and donations around the world. The Foundation’s efforts are focused on four key areas: Responsible gambling, sports integrity and gambling regulation research, education and treatment; Grass roots, women’s and disability sport; diversity in technology; and Projects with a clear link to the local community in Entain’s major office locations.