7 April 2021, Entain, the leading global sports betting and gaming entertainment group, is strengthening its identity, financial and credit checks to augment its experience for customers with the adoption of state-of-the-art automated processing developed for use in banking, cyber-security, defence, and law enforcement.

Entain is the first major sports betting and gaming operator to adopt the ground-breaking technology from Synalogik. This innovative solution enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods. This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

Entain ensures business innovation while protecting data privacy principles; including data minimisation, proportionality, transparency and the protection of rights and freedoms of individuals. Relevant privacy risk assessments have been carried out to ensure that the new system balances innovation, regulatory and operational requirements with privacy expectation of our customers.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” said Brendan MacDonald, Director of Customer  Protection at Entain.

Synalogik’s technology is also employed by law enforcement agencies, and in the cyber-security, insurance, banking sectors. By giving Entain simultaneous access to further data providers and other open source solutions, it allows more informed decisions to be taken rapidly and efficiently.  The new system will initially be used across all Entain brands in the UK.

Gareth Mussell, CEO at Synalogik said “we are delighted that Entain is using our Scout system to support its compliance and governance processeses.   This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings.

Synalogik technology is also widely used in the financial services sector, notably by banks and insurance companies. Commercial clients also include NatWest Group, O2, Telefonica, Marble Arch Insurance and Innovate UK.

Media Enquiries:

Tessa Curtis, Head of Media Relations     [email protected]

Jay Dosseter, Head of ESG and Press Office           [email protected]


Rob Greening / Elly Williamson

Tel: +44 (0) 20 7250 1446

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 About Entain plc

Entain plc (LSE:ENT) is a FTSE100 company and is one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include Bet.pt, bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds, Optibet and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US. The Group is tax resident in the UK with licences in more than 20 countries, across five continents.

For more information see the Group's website: www.entaingroup.com


About Synalogik

 Synalogik, founded in 2018, was created with the aim to build capacity and capability within organisations that make data driven decisions.  Synalogik’s software ‘Scout®’ draws data from internal, third party and internet based resources in near real time, allowing organisations to make better decisions, underpinned by data.

To learn more about Synalogik visit: www.synalogik.com