Party Brands make successful start in Ontario

Party Brands launched sports betting, poker and casino in Ontario all from one central hub on 12 April, following the official opening of the regulated market earlier in the month. This created the first three-brand gaming hub for Party, with the Party Sports, partypoker and PartyCasino brands all on one site, using one wallet and one login.

The theme of the first month of the regulated market in Ontario was sportsbook, and during this month, we saw an increase in NHL betting in Ontario versus the rest of Canada. The NHL and NBA playoffs took a large piece of the action, with basketball remaining the most popular sport by some distance, generating 33% of sports betting revenue. In addition to this, we are also seeing more soccer bets than we have ever seen before.

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Meanwhile, the partypoker Ontario online poker network – comprising partypoker, BetMGM Poker and bwin – is the largest in the market, according to data provided by Poker Industry Pro. The latest cash-game data at the time of writing shows an average of 116 concurrent cash game players on the partypoker Ontario network across the last seven days, which is some way ahead of our competitors. The boost came after we launched our Hot Tables product in Ontario. Hot Tables gives cash-game players the chance to win a massive, boosted cash prize at any moment, with thousands of hands being boosted every day and prizes of up to $1,000 to be won.

Through PartyCasino, we are currently offering a suite of casino games in Ontario, including exclusive games such as Bison Fury; a five-reel ‘all ways slot’ game with 1,024 possible ways to win in the main game, as well as free spins. We also relaunched with key slot suppliers IGT, Scientific Games and Blueprint Gaming.

That’s just the start, and the future is looking very exciting for our network in Ontario. We will continue to build our digital footprint, invest in creative, content-led brand awareness campaigns, rebrand the Party Gaming experience, and evolve the experience for our customers in the market – providing them with even more moments of excitement.