Exclusive new McLaren Racing content and arrival of new Party MD

At Entain, we are on a mission to provide customers of our global gaming brands with unique new experiences and media content. The latest example of this is the special access Formula 1 fans can now enjoy through Entain’s PartyCasino and partypoker brands, taking them behind the scenes with Daniel Ricciardo and the whole McLaren team, where they can see what really goes into competing in this elite sport.

This new content marks a further step in the partnership between McLaren F1 and our Party brands, which began at the start of this year’s F1 season. Through the McLaren F1 Access Hub on the PartyCasino and partypoker websites, customers can now enjoy:

Super Fan competitions

Allowing fans to answer questions that test their knowledge of F1. The latest Super Fan quiz invites customers to match pictures of F1 race cars with the date they raced. Fans can see how they score against others on a leader board, competing for a prize – on this occasion a McLaren F1 helmet. These elements all come together to create our Entain platform, which provides unique competitive advantages and powers our growth.

Exclusive videos

A new video lifting the lid on the people behind McLaren Racing featuring McLaren Racing CEO Zak Brown. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Ricciardo. Later this month there will be further “See the Unseen” videos, featuring the McLaren F1 pit crew and its engineering team.

Decorative image.

International TV ads are running until the end of the season in mid-December, alerting customers to the special McLaren F1 content available through PartyCasino and partypoker.

In a similar vein to the “Drummers” campaign ads launched ahead of the UEFA European Championship earlier this year by fellow Entain-brand Ladbrokes, the new PartyCasino ads, initially launched in the UK, focus on mass entertainment experiences for customers and the thrill of big sporting events.

“We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love” says Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands” he adds.

This is the first year in a multi-year partnership between Entain and McLaren F1, with further exclusive content and experiences promised in 2022. PartyCasino and partypoker’s exciting future will also be supported by Vic Walia, who was recently appointed Global Managing Director of Entain’s Party brands. Vic joins the team from European digital bank Aion Bank, where, as CMO & Growth Marketing Officer, he enjoyed huge success. Prior to this Vic worked in senior marketing roles within Expedia Group (the world’s largest travel company), Hotels.com, and within the FMCG industry.

Vic is an expert in building long lasting brands driven by data to help connect with new and existing customers globally. He brings a great understanding of the world of tech, and a proven track record in growth marketing. Vic’s experience will be invaluable as the Party brands continue to provide unique new experiences and media content for their customers.

Vic Walia, Global Managing Director, Party Brands

WATCH: Behind the scenes of McLaren F1 with partypoker and PartyCasino