Our brands
We have an unparalleled portfolio of more than 35 iconic brands, tailored to local markets. Local expertise, supported by our global technology allows us to cater to the needs of different customers across our markets.
Our brandsEmbeded Growth
Mark
et
Operating in large, regulated, fast-growing markets with attractive structural dynamics.
Diversified Scale
Bran
ds
Portfolio of 35+ iconic brands with podium positions, across different geographies, products and customers.
Clear Strategy
Visi
on
Organic Revenue growth, Margin expansion & Market share gains are Entain's key strategic priorities.
Entain's investment proposition
The execution of our focused strategic objectives of organic revenue growth, margin expansion and market share gains, will deliver sustainable long term value for our shareholders.
Discover our strategy
We operate iconic brands, with leading positions, in regulated and growing markets around the world.
85-90% of Entain’s Revenue comes from markets where we are a top three player, based on market share. Local scale is a key factor to success in our industry.
98% of Entain’s Revenue comes from markets where we are already locally licenced, with the remainder in regulating markets. We have one of the highest levels of regulated revenue in our industry, a key factor in understanding the quality of our betting and gaming revenue.
98% of Entain’s Revenue comes from markets that are estimated to be in annual growth (2024-28 CAGR basis). While 93% of Entain’s Online Revenue comes from markets that are estimate to grow at least mid-single-digit % (2024-2028 CAGR basis).
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Delivering value through
Growth & disciplined capital allocation
With £1.1 billion EBITDA in FY24, and a mid-term target of >£0.5 billion cash generation, Entain is well positioned to deliver shareholder value.
Sustainable and responsible growth
100% of our revenue is derived from regulated or regulating markets. Our ongoing sustainability efforts reflect our commitment to responsible growth, ethical leadership, and positive societal impact.
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Entain benefits from embedded structural market
Entain operates at the heart of a dynamic, expanding global betting and gaming industry. Our success is powered by a clear set of market drivers that underpin our strategy and create long-term value for shareholders.
Market drivers2024 Key Financial Highlights
UP 7% YOY
£
5
.1bnGroup Revenue
UP 9% YOY
£
3
.7bnOnline Net Gaming Revenue
UP 8% YOY
£
1
.1bnGroup Underlying EBITDA
Our strategic vision
Explore how our strategy drives growth, operational excellence and shareholder returns.
Discover our strategy