Investment case

Entain is a leading consumer-focused business operating in the global betting and gaming industry which enjoys attractive dynamics and structural market growth.

Operates in large and growing markets

  • Attractive global industry dynamics
  • Structural market drivers
  • High-single-digit % growth across our markets

Diversified regulated operator

  • Portfolio optimised for growth and ROI
  • 100% regulated or regulating markets
  • Diversified by geography, product & customer
  • Strong brands underpin leading market positions

Focused execution of strategic targets

  • Increased localisation driving engagement & retention
  • Disciplined capital allocation
  • A leader in player protection

Superior financial returns

  • Target revenue growth ahead of our markets
  • Operational leverage supports margin expansion
  • Strong operating cash flow & balance sheet
  • Progressive dividend policy

Our strategy

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Market drivers

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