Entain UK&I Online
2025 Group
NGR
UK&I Retail
UK&I Gaming
UK market1
▸#2 operator with 14% market share
▸Strong iGaming position, 17% share
▸Outgrown market for 6 consecutive Q’s
▸Strong portfolio of brands, with all 4 major brands growing double-digit in Q1
GB market1
▸#1 operator with 42% market share
▸Outgrown market for 8 consecutive Q’s
▸13,000 colleagues with engagement scores of 90 and low staff turnover2
▸High street presence complements digital brands, with presence in 96% of UK postcodes
Drivers of performance recovery
▸Voluntary Code alignment
▸Improved customer journeys
▸Gaming focus and loyalty innovation
▸Sports offering catch-up
▸App refresh and UX improvements
Drivers of continuing growth
▸Brilliant basics support enhanced customer experience
▸CRM transformation
▸Greater customer segmentation & bonus optimisation
▸Iterative app improvements