four people flying in a wing suit

Our success is built on the unique Entain Platform, which puts the customer front and centre, to deliver our core strategic goals of growth and sustainability. We are constantly working to provide a richer and more engaging experience for our customers, both existing and new. At the product level this means a continuous process of optimising our sites, apps and games to create the smoothest, most enjoyable experience.



esports has rapidly developed an enormous following with over 450 million followers worldwide, with a betting market expected to be worth $12 billion by 2025. In 2022 we began the much-anticipated roll out of unikrn, our revamped, dedicated global esports brand. unikrn. unikrn offers three exciting ways to play; UMode which empowers players to back their own skills and bet on themselves in peer-to-peer action; unikrn Virtual, which provides a non-stop stream of esport action to bet on; and unikrn esportsbook, bringing premier esports tournaments and the biggest sporting events into one convenient place.

a row of people gaming at an e-sports event
a woman in front of a big wheel

Going Live with Well Well Well

We’re in the business of exciting customers by bringing them new formats and thrilling experiences. That’s why last year we reimagined some of our most popular content as a live gameshow – “Well Well Well LIVE”. Developed by our award-wining in-house development studio and using exclusive Entain games, the groundbreaking format has proved to be a smash hit, with our players placing an average of 25 million bets each month since launch. In fact, over 90% of our live casino players have tried it, and stickiness is more than double the levels seen at other top ranked games, with more than 55% of players returning to play again.

a group of friends smiling

Mates Mode

Down under, our Ladbrokes Australia team launched it’s game-changing social betting experience; ‘Mates Mode’. Seamlessly integrated into the Ladbrokes app, the new feature enables customers to banter as they bet, sharing content and bringing a whole new social element playing together as a group. The new feature was celebrated with an irreverent marketing campaign showing our customers can “Ladbroke It Together.”

a Ladbrokes advert with four people and the tagline together with mates mode
a person holding a tablet

Take it to the Bank

Through our award-winning gaming development studios we are able to bring our customers unique content only available on Entain brands. Don’t take our word for it though, in February 2023, Bigger Banker, created by our very own CR Games, was named as Game of the Year at the prestigious International Gaming Awards. The game has not just been a hit with the critics but has been hugely popular with players and one of the biggest performers across our gaming brands.