Determination at play

Determination at Play is our mindset to win. It drives us to elevate our ambitions, scale new heights and redefine what being a Tier 1, responsible global gaming company is.

At a glance

The leading
DIVERSIFIED PLAYER
IN OUR SECTOR.

Entain is the most diversified leader of scale in our sector. We operate in a global industry which enjoys attractive dynamics and structural market growth.

View more in the PDF →
>£6bn1
Generated by our global sports betting and gaming group
30 markets
We have an international presence across Europe, the Americas, APAC and Africa
FTSE 100
listed, attractive diversified and sustainable growth profile
35+
iconic brands, tailored to local markets
1. Includes the Group’s 50% share of BetMGM Net Gaming Revenue
Leadership Statements
Select to see a different statement:
Smiling woman with short dark hair wearing a purple turtleneck and black blazer against a blurred background with purple lighting.
Our relentless
drive to
deliver.
Stella David, Chief Executive Officer
Older man with gray hair wearing a blue shirt and dark blazer standing indoors with a blurred background.
Delivering
long term
value.
pierre bouchout, non-executive chair
Man in a dark suit and light pink shirt standing indoors with softly lit colorful digital displays in the background.
reaffirmed
sustainability grow.
Rob Wood, Chief Financial Officer

Financial highlights

GROUP REVENUE

£
0
bn
+3%
2024: £5.1bn

Online Net Gaming Revenue¹

£
0
bn
+5%
2024: £3.7bn

BETMGM NET REVENUE²

$
0
bn
+33%
2024: $2.1bn

GROUP UNDERLYING EBITDA³

£
0
m
+7%
2024: £1,089m

PROFIT AFTER TAX BEFORE SEPARATELY DISCLOSED ITEMS

£
0
m
2024: £380m

LOSS BEFORE TAX

£
0
m
2024: £357m

LOSS AFTER TAX

£
0
m
2024: £461m

ADJUSTED NET DEBT

£
0
bn
(3.1x)
2024: £3.3bn

ADJUSTED DILUTED EPS⁴

0
p
2024: 29.9p

Diluted EPS

(
0
p)
2024: (70.8p)
  1. Net Gaming Revenue (“NGR”) is defined as Net Revenue before charging for VAT and Sales Taxes. A full reconciliation of this non-GAAP measure is provided within the Income Statement.
  2. Represents Net Revenue from 100% of BetMGM.
  3. Underlying EBITDA is earnings before interest, tax, depreciation and amortisation, share based payments, share of JV income and separately disclosed items.
  4. Adjusted diluted EPS excludes separately disclosed items and foreign exchange volatility arising on financial instrument.
Our brands

Thirty Five+

iconic
brands.
Four young adults standing side by side in front of a stadium seating area, wearing colorful casual clothing and various accessories.
CORAL logo
Jamie Foxx in a green suit sitting on a gold BetMGM race car at night with city lights in the background.
BETMGM logo
Group of diverse people enjoying a lively moment in a vintage-style salon with patterned floor tiles and large mirrors.
Foxy BINGO logo
Smiling male jockey wearing black and red racing attire and helmet with arms crossed against a red background.
Ladbrokes logo
Indoor corridor with blue lighting and large sportingbet sports-themed wall graphics featuring enthusiastic fans.
sportingbet logo
Group of people wearing helmets riding a multi-seat bike outdoors with colorful hot air balloons in the sky at sunset.
Gala BINGO logo

OUR BUSINESS MODEL

a global business
with a local
offer.

OUR BUSINESS MODEL

A circular diagram of the Entain business model

Entain is a global business providing customers with a local offer. Our portfolio provides resilience and enables us to turn insight into action. We share, learn and improve across brands and borders, continually raising the bar.

This provides the momentum and operational capabilities to enhance our platforms year after year. Our business model is built on focus, discipline and our ambition to win: Determination at Play underpins everything we do.

View our business model →

sustainability at entain

Be a leader in player protection
AMBITION

To be an in-market industry leader in customer protection, providing innovative features, customer support and communications.

Provide a secure and trusted platform
AMBITION

To lead on integrity in everything that we do. From having the highest ethical standards, to only operating in regulated or regulating markets, to having robust data privacy and cybersecurity programmes

Create the environment for everyone to do their best work
AMBITION

To be an employer of choice, and build an inclusive and supportive culture where talent from all backgrounds can thrive

Positively impact our communities
AMBITION

To support and positively impact our communities around the globe, and work towards achieving net zero for our own operations (Scope 1 and 2 greenhouse gas emissions)

KEEP EXPLORING IN:
Annual Report 2025
8.8mb
Strategic Report
8.8mb
Sustainability Report
8.8mb
Governance Report
8.8mb
Financial Statements
8.8mb
Athlete in green sportswear jumping with a basketball surrounded by poker chips and card suits on purple background, with text 'Determination at Play'.