Entain today, is underpinned by incredible talent, in-house technology and leading product capability. We have hundreds of always-on sports data and game supplier integrations, which we bring to life as easy to play games and almost infinite bet opportunities in a safe, responsible way. With the largest RMG platform in our industry and a sportsbook powering approximately 1.8K matchers per day, we’re evolving our strong in-house technology, globally diversified portfolio and adaptability to create entertaining experiences for our customers.
In-house gaming at Entain
Our award-winning in-house gaming studios have continued to go from strength to strength in powering our brands globally and providing our customers with exclusive gaming experiences. From branded BetMGM slots, to exclusive first-of-their-kind non-traditional tap games, our in– house team has now delivered over 300 titles to our retail and digital brands.
Demonstrating that our customers love our products, one of our original 2023 games, Pig Banker, saw over double the revenue of an average in-house new game within 60 days of launch. Pig Banker was so popular with our customers, that it trotted to the top 3 games worldwide, including number 1 in the UK, Brazilian, and Canadian markets. And to top things off, the follow up release, “Pig Banker: Three Little Piggies” proved to be an immediate player hit by taking the top spot for spins per player to date after its first day of release.
Our in-house gaming team also had cause for celebration in 2023, launching the first in-house non-traditional Tap game “Pot O’ Fortune: Golden Tap”, which reached the top spot for GGR for game release of its type when compared to third party releases.
The milestones reached and quality delivered this year are a testament to the unrivalled creativity and hardwork of our people in our in-house game studios. We’re proud of the way we develop, construct, and bring to life the exclusive gaming experience for our customers across our brands.”
