Our strategy
Our success is built on the unique Entain Platform, which puts the customer front and centre, to deliver our core strategic goals of growth and sustainability. We are constantly working to provide a richer and more engaging experience for our customers, both existing and new.
Vision The world leader in betting, gaming and interactive entertainment
Purpose Bring moments of excitement into people's lives
The Entain Strategy
Growth•⠀Leadership in the U.S.•⠀Grow presence in ourexisting markets•⠀Expand intonew regulated markets•⠀Extend intointeractive entertainment | Sustainability
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We made excellent progress in 2022 across both our growth and sustainability pillars, to drive greater diversification across our business model, greater scale to leverage our capabilities as well as higher quality and more sustainable earnings.