Market drivers

The sports betting and gaming industry is going through a period of fundamental change, generating long-term growth.

Global Online growth

- Entain only operates in regulated markets
- The total global online gaming market, which also includes unregulated markets, was estimated to be worth c£88bn in 2022
- Over the past eleven years the market grew at a compound annual growth rate of 15%
- Annual growth in 2022 was 13%, in part driven by the increasing number of US states legalising online gaming

Forecast

The Online gaming market is forecast to grow at 11% CAGR over the next five years driven by US regulation, product innovation, mobile growth, and the return of retail.
The US gaming market is forecast to grow at 23% CAGR over the next five years.
UK Retail betting and gaming is forecasted to grow 2% CAGR post the pandemic
between 2023 to 2026 Our smaller Retail businesses in Italy, Belgium, ROI and Croatia are forecast to be flat between 2023 and 2026

Discover more

Our strategy

Discover more

Leadership

Discover more