Market drivers

The sports betting and gaming industry is going through a period of fundamental change, generating long-term growth.

Global Online growth

    • Entain only operates in regulated markets
    • The total global online gaming market, which also includes unregulated markets, was estimated to be worth c£88bn in 2022
    • Over the past eleven years the market grew at a compound annual growth rate of 15%
    • Annual growth in 2022 was 13%, in part driven by the increasing number of US states legalising online gaming



  • The Online gaming market is forecast to grow at 11% CAGR over the next five years driven by US regulation, product innovation, mobile growth, and the return of retail.
  • The US gaming market is forecast to grow at 23% CAGR over the next five years.
  • UK Retail betting and gaming is forecasted to grow 2% CAGR post the pandemic
    between 2023 to 2026 Our smaller Retail businesses in Italy, Belgium, ROI and Croatia are forecast to be flat between 2023 and 2026

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